Friday 17 May 2013

High Street Focus: TOPSHOP

As many of you have seen from my previous posts, and throughout your day-to-day live, we can clearly see that high-end, luxury fashion brands produce some amazing attractions in their store windows. They often have a huge budget and almost anything is do-able in their elaborate and show-stopping designs.
But it is important to note, that even many high street stores make a huge deal out of their window displays and can also create some fantastic scenes. Scenes that make you want to just stop walking and stare for a while! So I've decided to focus on a few high street stores and take a look at some of the creations by the stores we often forget about when we think of high fashion and visual merchandising.
This time, I will be showcasing some of my favourite window displays from TOPSHOP.

RIBA Installation at Regent Street by Neon - Portraying a rainbow wheel of mannequins, replicating a clock, and an outfit for each hour of the day, in a different colour. April '13.

Oxford Circus store - Halloween 'Trick or Tweet' - October '12

  
Topshop Westfield - Joining in with the jubilee celebrations in May '12.
A gorgeous Luxe Winter Wonderland in Oxford Street, back in December '10.
Mood lifting rainbows in Oxford Circus, Unknown Date.
Viewable inside and out. Lovey dovey Summer display in May '12 by CRM.
Collaboration with PETA, against use of exotic animal skins in fashion. March '13.



Which is your favourite out of these, or do your have another you'd like to share?
Which other high street stores do you think have great visual merchandising displays?

Saturday 4 May 2013

Ralph Lauren Outlet Summer Windows - By Me

Ok, so here's a chance for you to see some of my work I've done recently...

On Monday our Summer windows were due to be launched, so yay, a long hot sweaty day steaming for me! But best of all, dressing the mannequins and windows with the new props that had been stored in the Ladies Loos for the past fortnight!

I usually work with Georgia when changing the windows, but this week Georgia had time off so I was left to do it all by myself! It was actually a great challenge for me that I had been looking forward to for weeks. A[nother] chance to show my managers how hard I work, enjoy my work, and the skills I have - maybe one day they'll give me a promotion! ;]
Fingers crossed..!

So, we have 2 large windows either side of the entrance door. Both sides have a different concept and story behind them.
 This time the 'Lauren'/Green Label side [womenswear only] had the theme of 'Palm Beach'. Traditional colours for Ralph Lauren during the summer, navy and white, but this time with a pop of colour - and the colour of choice this season in GREEN! Grass green. It's great to have that different splash of colour in there, and needless to say, the customers have loved it too as all the green product has almost sold out!
The other side of the windows was made up from the 'Blue Label' summer collection, named 'Shelter Island'. On this side of the window we portray a very family orientated grouping, with colourful stripes and checks for men, girls and boys. We have a creative guideline to follow, however there is some space for a bit of creativity, and it's heavily down to the way the mannequins look!

 Here are a few images of my progress throughout the day:

Blue Label outfits - steamed!
Lauren outfits - steamed!


Mr Pink - good to go!
Summer Preppiness
Girls Playsuit - very cute!
Siblings playing nicely!
Putting together the grass props!
Close-up of Lauren Window - my favourite!
Overview of Palm Beach

Overview of Shelter Island
Close up - lantern props

Close up - family day out!





















I'd really like to hear your feedback on these windows.. tell me how you think I got on!