Dajana Basic London - Debut Collection Launch Show

Ok, so I know this isn't strictly visual merchandising, but it is fashion related and everyone loves a good look at beautiful photos from a catwalk show. And although we haven't even hit Winter yet, and not even a sniff of a mince pie, in the fashion world we are already seeing the launches of all the top designers and brands collections for Spring/Summer 2014 - setting the trends for high-street stores to imitate!

I was lucky enough to be invited to the official launch of Dajana Basic London's debut collection, for SS14.

Dajana Basic is a fresh, young designer creating stunning and outstanding bridal gowns - targeted for the modern bride, looking for something a little bit different.

 

" 'Away from pure white and towards delicate colour accents!´, Dajana Basic creates signature designs and brand identity for young modern women and aims to establish itself as a new trendsetting ready-to-wear bridal wear label on London´s upper high-street." 

"Dajana Basic London is planning on opening its first flagship boutique in Central London in Spring 2015. In the meantime the collections are available through our stockists, at our design studio in Portsmouth for more customised orders and online following the online store`s launch in October 2013."

Below are a few photographs of the collection, taken by myself at the intimate event:

Benches topped with goody bags, including hand-written thank you notes from Dajana

Champagne and Cocktail reception - With delicious macaroons from Maison du Chocolat

Classical signature logo - Dajana Basic London

Stunning shoes were supplied by Freya Rose London for the show

 

 

 

 

  

The designer herself at the end of the show

The hard-working team behind the show

The collection and designer, together

So as you can see, what a beautiful first collection. Congratulations to Dajana for all her hard work finally paying off - from pencil sketches to the real thing ready for sale. Such a dream come true for her - and as well for upcoming brides! I now know who I'll be going to when my time comes to walk down the aisle ;-]

You can find out more about Dajana Basic London on the website - www.dajanabasic.com